Omer Asim

Omer Asim

Sudanese Omer Asim studied architecture at The Bartlett followed by a postgraduate at the London School of Economics and Political Science. He experimented within the United Stations Development Program before finding fashion. Asim learnt the craft through a number of internships starting with Maurice Sedwell Row, leading to a freelance with the wardrobe team of the smash hit Harry Potter saga. His label launched with a small installation during London Fashion Week in September ’09.

After graduating in architecture at The Bartlett (University College London), Sudanese Omer Asim took a Master’s at the London School of Economics and Political Science. He then studied psychoanalysis, an experience that drew him towards fashion and the concept of appearance as the relationship between mind and body. His initial experience as a designer was at Maurice Sedwell, the famous tailors in London’s Savile Row, and making costumes for the successful Harry Potter saga. In 2009 he launched his own brand with an installation during the London Fashion Week. Omer Asim also works with the Sudanese jewellery designer Maya Antoun, a graduate from Central Saint Martin’s. The jewels are made in collaboration with filigree craftsmen from Sudan and the Democratic Republic of Congo with the aim of safeguarding and developing local workshops which are risking extinction.





Originally posted by the amazing Ola Dia, creator of Twitter page: @Sudan_Voices, posted on her blog ( who has given me so much hope, inspiration, and makes me proud to be able to call myself Sudanese 😉


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