An Interview with SudaLove



Q: Tell us a bit about yourself? 

Well, my name is Assil Diab, aka SudaLove. I am Sudanese (hence the name SudaLove), I was born in Bucharest – Romania, raised in Doha, Qatar and went to university in the USA. I am currently a freelance graphic designer and graffiti artist.

Q: Tell us about your early school days?

I came to Qatar when I was about 6 years old (1995). I’ve attended various private schools of which include Gulf English School (GES), Qatar International School (QIS), Middle East International School (MIS), Doha College (DC) and I’ve also attended Unity High School which was established in 1902, a British school in Sudan. The fact that I have attended various school has opened up my mind and heart to mix with different nationalities and expose me to diverse cultures which I have gained so much experience from.


Q: How many brothers and sisters do you have, how did this impact and effect you?

I come from a somewhat big family of six who are all, including myself, based in Qatar. I have two sisters and a brother. Yusra, the eldest, 35, works for the UN in Qatar; my brother, Yasir, 34, is a senior IT specialist in Aspire; and the youngest, Ola, 25, is a journalist.

I am the only artist in the family – at least in the immediate family. I face many obstacles in my line of work and my family has been very encouraging throughout my career. They are my favorite critiques and support system.


Q: Where did you go to university and what did you study and why?

I’ve obtained my BFA Degree in Graphics Design from Virginia Commonwealth University (VCU) in Richmond, Virginia, USA in 2011. I also took up a minor in Fashion Design for two years before transferring from the University’s branch in Qatar Foundation in Doha, Qatar to VCU Richmond. I also hold a Diploma with distinction in Social Media Marketing and Diploma in Digital Marketing with a Merit.

Initially, I wanted to take up Fine Arts and/or Law, I was particular interested in Graphics Design solely because I knew I can solve any creative problem and that in essence is what a graphic designer is – it’s so much more than making things look nice! I found myself in Art.


Q: What do you feel is your greatest achievement to date? 

I’ve always felt the art/design scene was always so out dated in the motherland. I can sleep at night satisfied with the achievements and accomplishments I’ve contributed to the art scene in Sudan and to play a role in introducing Graffiti to Sudan especially as the first female taking up this as a profession in Sudan and Qatar.


Q: What does being Sudanese mean to you?

To me, being Sudanese is to be in tune with the people, those who run it and those living in or outside the Sudan. It’s that sense of belonging. I will always spot a Sudanese when I see one. I love how we back up one another, instinctively, even if there’s no personal relationship. I think it’s one of our most unique, positive qualities. This trait is a great contributor as to why I chose the name “SudaLove”, in the sense that I will always belong to Sudan, regardless to the fact that I’ve never actually lived there (except for a year).


Q: What do you rate as success and how do you define it?

I think success is being able to manage/balance one’s personal life and their career, especially if you are doing something you love, and not just good at. Achieving this ultimate satisfaction because of what you created defines success, at least for me personally.


Q: Who would you say is the most successful Sudanese?

A successful Sudanese to me is one that can introduce something new to Sudan and bring about positive change in the community as well as inspire the youth to look forward to something you’ve aided in creating, in essence, you inspire visions, uplift confidence and increase motivation. Imagine the impact you can have on the youth and a generation!


Q: What is your favorite quote?

“Do what you love and you’ll never work a day in your life”. #Achieved


“It’s not what you have at the end of life, it’s what you leave behind that matters.”


Q: Anything Else you want to add?

Just wanted to include a list of services and things I can do:


img_20160322_213941Wedding Invitations, Logo Design, Branding & Re-branding, Corporate Stationary Design, Book Covers, Album Covers, Custom T-shirt Design, Custom Shoe Art, Custom Caps & Hats, Uniform Design, Custom Artwork, Live events, Office Interior Murals & Graphics, Live Urban Art, Graffiti Wall Murals, Graffiti Workshops, 3D Art, and much more on my website

Thanks for having me!

Q: Please share your Contact information with those interested in connecting with you: 


FACEBOOK: assildiabart

TWITTER: @Sudalove_

INSTAGRAM: @Sudalove

Preview of Some of SudaLove’s Work:

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Thank you very much for your time, very much appreciated


Ashraf Khalifa on behalf of Sudanpreneur Group


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